Why do I need subtitles or captions?

Allow us to introduce you to some people. If you have video on your website, trust us, you’ll want to meet them.

First, there’s the 15% of the population who have a hearing impairment. That’s right - one in seven people might not hear or understand the message in your video clips.
What you need is closed captions on your video.

Let’s wave to the millions of people surfing the net in airports, stations, schools and cafés, and whisper hello to those in offices or libraries. They can’t hear your video either.
Sorry to labour the point, but you really need those captions.

Finally, let’s meet the six billion people who don’t speak English. You can get your message across to them too, if you translate it.
What you need is…

On second thoughts you’ve got the message. And, if we’ve put captions or subtitles on your video, so have your viewers.

Can't I do it myself?